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Make your Hispanic Market strategy a success
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The biggest brands are closing the gap to the Hispanic market today
"Hispanics represents an important demographic for Coca-Cola to engage now and in the future directly through Spanish-language campaigns. Coca-Cola seeks to engage these consumers via a 360-degree plan, including packaging, television, and social media."
The Coca-Cola Company
"The Hispanic purchasing power is over $2Â trillion. The question you need to ask yourself is: how much revenue are you leaving on the table by not engaging with this influential audience?"
Hernan Tagliani
"The Hispanic Market represents the biggest opportunity for growth in the U.S. economy. We market our products specifically to this market and spend 0.25 of what it cost to acquire clients in the general market."
NU3, Inc.
"By not institutionalizing the Hispanic market as a core business focus, the CEOs are leaving money on the table. The best-in-class companies include the Hispanic point of view in every aspect of decision-making"
Gary Berman
"Hispanics represent 19% of the total U.S. population. They are the fastest-growing population segments. Any company marketing to U.S. consumers would be ill-advised to ignore this population segment."
Claritas
Hispanic Market in Numbers
The Hispanic Market is the biggest opportunity for brands in the U.S.
63.6M
That's millions of Hispanics living in the US. In fact, Hispanics are driving more than 62% of the U.S. total population growth thru 2025
$2.5T
With a contribution to the economy of more than $2.5 trillion dollars, the U.S. Hispanic Market is in the top 10 of global economies
4X
Compared to the general market, advertising in the Hispanic market costs at least four times less.
Meet part of the team
Rod Margonari
Founder & Creative Director
Rod is a creative entrepreneur with a passion for the hispanic market. He has been an advisor and mentor to startups and small businesses across the country, helping them to reach their full potential. His own business ventures have seen success in the United States, Mexico, Puerto Rico and more Latam countries, making him one of the most sought-after experts in this field. When he's not working on his next project, Rod enjoys spending time with his family and friends.